Distribution Ideacraft: How To Draw Pictures That Speak Louder Than Words [Proko, Sterling Hundley]

[VUnicorn]

Ideacraft: How To Draw Pictures That Speak Louder Than Words [Proko, Sterling Hundley]

Publisher

Proko

Product Type

Video Course

Product URL

https://www.proko.com/course/ideacraft-how-to-design-pictures-that-speak-louder-than-words

Author

Sterling Hundley

Language

English, English subtitles

Duration

20:58

Release date

Jan 1, 2026

Skill level

2.00 star(s)

Project Files

Yes

Product Price

$170

Learn to develop thought-provoking images through a step-by-step design workflow developed by award-winning illustrator and Professor Sterling Hundley. This self-paced course challenges you to create visual solutions to client illustration and design problems through video lectures, written lessons, assignments, demonstrations, and case studies.

INCLUDED​

• (20+) More than twenty hours of video lectures, demonstrations, and case studies
• (55) Fifty-five lessons featuring illustrations, text, video lectures, diagrams, and recorded examples
• (10+) Ten video demonstrations, including ink, drawing transfers, acrylic, watercolor, and digital painting
• (10) Ten case studies that walk you through the ideation process for client projects
• (2) Two ideation process sketchbooks from Sterling Hundley as PDF downloads (Treasure Island and O Captain, My Captain)
• (10) Ten case study PDF downloads
• (1) A well-organized syllabus
• (1) A six-week guided program

This course is split into two parts:​

​

Part 1​

Through written lessons, minor and major projects, video lectures, and case studies, you will learn reliable, proven professional pipelines that guide you step-by-step from idea development to final concepts.

Part 2​

Real-time painting demonstrations challenge you to explore a variety of media, including traditional ink, marker, watercolor, mixed media, and acrylics, as well as digital techniques, to develop your final concepts into professional, portfolio-ready pieces.

DEMOS​

Ink, digital painting, drawing transfers, pencil, watercolor, mixed media, and acrylic.

The demonstrations in Part 2 of Ideacraft deepen your understanding of the lessons and build on each other. Beginning with traditional materials, you'll learn to use a variety of media in mark-making, thumbnailing, silhouettes, pen and ink, pencil, transferring your drawings, watercolor, acrylic, mixed media, and digital painting.

CASE STUDIES​

Step-by-step solutions for posters, logos, films, picture books, magazines, and storyboards.

SYLLABUS​

Designed as a six-week course with a logical workflow and clear instruction from a seasoned professor and mentor. (The full syllabus is available for free in the "Downloads" tab.)

FROM THE INSTRUCTOR​

From rocket ships to rock stars, NASA to Rolling Stone, I’ve collaborated with clients around the world to design images that speak louder than words. In the classroom, I’ve worked hard to unpack the magic of creativity teaching artists the value of their voice and the world the value of artists.

Ideacraft collects my lessons, projects, and assignments from over 25 years into a six-week course. I’m thrilled to see what you’ll make.

SOME OF MY WORK​

I’m thrilled to see what you’ll make!
—Sterling
“Think Louder”

What You Will Learn​

1. Illustration​

A step-by-step process to move from ideation to final illustration.

2. Idea Development​

Multiple step-by-step pipelines to develop powerful ideas that communicate with clarity.

3. What Do I Paint?​

How to face the blank canvas and create images with intention and depth.

4. Demonstrations​

Traditional and digital techniques in drawing, painting, composition, and transferring.

5. Storyboard​

A case study walkthrough of developing a storyboard for an animatic.

6. Transfer​

Techniques for transferring your finished drawings to different surfaces.

7. Logo Design​

A start-to-finish case study in developing an illustrated logo with typography.

8. Problem-Solving​

Use your ideas, drawings, and designs to solve problems that have commercial value for clients.

9. Project Framing​

Turn problems into personal and professional projects.

10. Narrative Art Ideation​

A step-by-step process for ideation in book and entertainment art.

11. Conceptual Art​

A step-by-step case process for conceptual ideation, introducing symbolism, metaphor, and literary devices into your visual communication.

12. Conceptual Narrative Art​

Combine two types of problem-solving into complex narratives with symbolism.

13. Composition​

Compose your images through value, overlap, and scale.